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Anti Agency Group 2025
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ABOUT US

ANTI is a media planning and buying collective built to break the old agency mold.

We launched ANTI after watching big holding companies lose their edge — chasing trends over results and bureaucracy over partnership. Our approach is the antidote: fast, thoughtful, tech-agnostic, and grounded in sharp human insight.

No layers. No politics. Just senior marketing and media leaders who thrive between the predictable and the unexpected. Every project gets a bespoke team built for speed, creativity, and clarity in a constantly shifting market.

From media buying to large-scale activations, we help brands cut through the noise with work that's honest, relevant, and relentlessly effective.

PARTNERS WE HELPED ALONG THE WAY

PARTNERS WE HELPED ALONG
THE WAY

Our clients enjoy a highly-specialized group of consultants with autonomy and creativity to stay ahead of the curve.

ANTI SERVICES

DIRECT BUY PARTNERSHIPS

Strategic partnerships with exclusive inventory as well as custom activations for high impact, awareness, conversions and retargeting.

EXPERIENTIAL ACTIVATIONS

From advertising in the sky to vending machines in conferences, we place media in unconventional places to generate noise and double down on earned media efforts.

TRADITIONAL MEDIA

High-impact out-of-home, TV, radio, and print campaigns — built for efficiency, backed by advanced measurement, and fully integrated with digital buying.

PROGRAMMATIC ACTIVATIONS

Holistic and transparent programmatic solutions across connected TV, display, video, native, audio, and OOH.

PAID SOCIAL

Integrated planning, buying, and measurement across all social platforms, utilizing proprietary strategies to generate awareness, engagements, & conversions at scale.

SEARCH ENGINE MARKETING

Advance attribution and buying techniques across PPC eco-systems that drive business results based on KPIs.

OG TEAM

Curious, Positive, Accessible. Focused On Building and Scaling Business

AMANDA AU

Co-Founder | Head of Client Services

Weedmaps, Prime Video, OMD

Amanda leads with both sides of the brain — creative intuition and data-driven rigor. She's built and led teams that turn insight into bold marketing strategies, helping major brands grow with clarity, relevance, and cultural impact.

AMIR ELDAR

Co-Founder | CEO

Amazon, Accenture, Omnicom

Amir blends creative instinct with business precision to build brands that move culture forward. He's led award-winning marketing and media work for Amazon Prime Video, Warner Bros. Entertainment, and Roc Nation — shaping campaigns that drive both impact and relevance.

CHARLES HSU

Co-Founder | Head of Partnerships

WPP - Essence & Ogilvy, Operam

Charles combines sharp media strategy with a client-first mindset. He's overseen more than $500M in working media across industries — guiding brands like NBC, Wells Fargo, and Samsung, and helping companies like Pinterest, Sweetgreen, and Fandango launch and scale with momentum.

All Rights Reserved © Anti Agency Group 2025